Sam McGlynn is a Vancouver-based commercial and film director with a background in high-end storytelling, real-time production, and cinematic worldbuilding. He currently serves as a Creative Director at Microsoft, where he leads generative AI video across marketing, exploring new workflows and visual languages that merge filmmaking with emerging AI technologies.

​

He previously served as Executive Creative Director at Method Studios and Company 3, where he led creative on game cinematics, virtual production, and VFX-driven content for global franchises including The Mandalorian, Call of Duty, and Star Wars. Prior to that, he spent a decade at Electronic Arts as a Cinematic Director, shaping narrative-driven content for AAA titles.

​

Sam made his feature directorial debut with Deaner '89, a comedy that premiered in 115 Cineplex theatres across Canada and is now streaming on major platforms via Mongrel Media. The film received 7 Canadian Screen Award nominations, including the John Dunning Best First Feature Film Award.

​

He brings a distinctive cinematic voice and deep technical fluency (Unreal Engine, virtual production, Runway), working at the forefront of AI-driven filmmaking. Sam specializes in films that combine emotional clarity, humour, and bold visual innovation, redefining what’s possible in modern storytelling.