Sam has over 15 years of international experience, directing digital video content for video games, films, action sports, motion capture, pre-visualization, live television, AR, VR, broadcast, music videos, documentaries, and commercials. Sam started his career in 1997 working on feature films for Roger Corman in Galway Ireland. 


He currently works as a  Global Creative Director for Electronic Arts covering all aspects of 360 Marketing, Content and Digital Strategy. 

His passion for action sports has led him to direct snowmobile content for Munsterfilms.