SAM has been directing live action and CG for the last 15 years. In his previous role with Electronic Arts, he served as Global Creative Director, spearheading all aspects of marketing and digital strategy. He has worked on every title published by the games company in the last ten years, including Star Wars, FIFA & Battlefield.
During his time at EA he collaborated with Director Neill Blomkamp and Oats Studios to create a live action trailer, which was recognized as the Best Video Game Trailer at the 2019 Golden Trailer Awards and best visual effects at the 2019 Clio Awards.
In his spare time he directs short films and snowmobile videos for Ski-doo and Munster Films. He currently works as Executive Creative Director for Hollywood Visual Effects company Method Studios, owned by Deluxe Entertainment.