EA play 2018 Live AR
EA PLAY 2018 offered fans access to EA’s biggest new games through live broadcasts, community content, competitions and more. The annual three day event was held from June 9-11 at the Hollywood Palladium, and live to the world on EA.com. As part of this activation, I teamed up with the Mill to creative team to direct a live AR experience. We mapped all the animations and vfx to the live broadcast cameras. This would enable audience at home to experience a live action scene without using a device.